At the age of 11 I received my first computer.
Running my own BBS from home
Joined the ISP "Octa4". First job - translate centrebet.com into 4 Scandinavian languages.
Established an online gaming service.
Centrebet.com has its' first soccer world cup.
Freelancing as InfoAddict Online Solutions.
Here comes the Russian Mafia!
2005Multibet and Centreracing
Going full time for Multibet and CentreRacing.
The start of the Tatt's journey.
The formation of Tatts Online
Creation of UNiTAB.com and update of Tattersalls.com.au
Became head of Tatts Online and launch Tatts.com
Tatts Online growth.
Robbie Cooke and the separation of Tatts.com
UBET is born!
The merging of Technology and Digital and the move to Innovation
eSports research project
Mergers, buyouts and uncertainty
My side project finally gets focus - and goes live!
Blockchain is the future
Formation of Horizon State
Horizon State - 18 months in
The new Horizon State
Whilst a disagreement between founders led to the demise of the first version of the company, a group of passionate supporters banded together and formed a new company and purchased the IP and brand assets.
In an effort to kickstart the new business, they offered me the Chief Operating Officer role. My mission was to follow lean start-up principles and lean on my extensive digital experience to take a fresh look at the company as a whole and find our ideal fit in the market.
Working with the CEO, development, devops, sales and customer delivery, I streamlined the internal processes and automated many of the manual procedures to ensure we were ready to scale.
My main ongoing responsibility post kickstarting of the business was the product roadmap and ensuring both a steady platform improvement and concurrent remove of past technical debt to ensure modern methodologies were being used. If we had to scale up to handle a large election, we needed to be ready.
Head of Digital
In June of 2021, I took the role of Head of Digital at AnRKey X - one of the first of a new breed of blockchain companies, pushing the boundaries of the DeFi Gaming space with Play to Earn gaming.
In 2022, the company expanded to include a new arm of the business, the gDEX Metaverse; a platform for gamers and creators alike to own their own slice of this emerging ecosystem.