Applied AI / Conversational product
Upgrade the System
Bringing Richard Hames’ strategic thinking into a live AI conversation.
Dan Crane / InfoAddict
Ideas into
working systems.
I connect AI, product and technology through the things I build, lead and learn.
Explore my work
Strategy informed by making.
Making informed by experience.
A few chapters so far
Big systems.
Human decisions.
Experience across listed companies, emerging technology and independent products. The scale changes. The need for sound judgement stays.
The longer storyTatts Group
Platforms & peopleProposed and built Tatts Online from board approval into an 80+ person digital division and a $1bn annual-turnover platform.
3 → 80+people in the digital division
Horizon State
Research to operationsLed Research & Innovation in the original business. Returned as COO after an asset sale, at the invitation of the new owners.
Presper Labs
Applied AI at workLed a distributed team of six across five brands, delivering approximately 4× output and a 60% operating-cost reduction through AI-enabled workflows.
Follow the signal
From raw material
to something useful.
A body of thinking. A music archive. The realities of a busy kitchen. The interesting part is what connects them to a useful experience.
Choose a starting point. Follow the decisions.
The raw material
Decades of thinking.
Richard Hames’ ideas, developed across books, themes and years.
The design decisions
Keep the depth.
Open the conversation.
- Keep ideas in context
Preserve themes and conceptual boundaries when selecting source passages.
- Make room for a real exchange
Support live voice, transcription and interruption.
- Respect the personal context
Keep each person’s session state private.
The useful outcome
Upgrade the System
A conversation you can think with.
Strategic AI mentorship grounded in a body of work.
Explore the buildThe raw material
A sound of its own.
Aunty Archibald’s long-form mixes, collected in a SoundCloud archive.
The design decisions
Build around the music.
Keep it moving.
- Let the music lead the visuals
Analyse the original audio for energy, beats and musical sections.
- Keep listening uninterrupted
Preserve the player as people explore the site.
- Make the archive stay current
Sync the catalogue daily, with SoundCloud as the audio source.
The useful outcome
Aunty Archibald
Music becomes a place.
A continuous audiovisual experience, with an identity of its own.
Explore the buildThe raw material
Life before the recipe.
Someone’s energy, preferences and the ingredients already in their kitchen.
The design decisions
Start with the person.
Make the next step easier.
- Make energy a starting point
Match meal ideas to what feels manageable today.
- Remember what matters
Keep preferences and saved meals between visits.
- Offer calm help along the way
Support cooking with a practical, conversational guide.
The useful outcome
NeuroNurish
A meal that feels doable.
Food decisions shaped around the realities of the person making them.
Explore the buildAn interactive map of three real builds.
More experimentsNotes from the work.
All insights
Leadership
Product Management and AI: Why the Role Has Changed More Than Most PMs Realise
The PM who understands AI deeply isn't just more efficient than one who doesn't. They're doing a categorically different job. Most product functions haven't caught up with what that means yet.
Read the article Case StudiesWhat a 90-Day AI Stabilisation Actually Looks Like
Most AI transformation stories are told at the end, when the numbers look good. This is the version that includes what day one actually looked like, what broke first, and what it took to get from chaos to a system that held.
Read the articleKeep the conversation going
Good things start
with a connection.
A shared interest, a thoughtful question, or something you've been building. I'd be glad to hear about it.
Connect