The Portfolio of Dan Crane

Things I've Built
& Keep Building.

Twenty-five years of building systems for enterprises, and nights and weekends building things for the love of it. Both matter. Both are here.

Act I

Career Highlights

Late 2024 — 2026

Emerging technology think tank and software engineering firm operating across Asia and the Middle East. CTO across 5 brands and product lines simultaneously — leading a team of 6 to deliver the output of a team four times the size through frontier model orchestration, agentic automation, and bespoke AI tooling. Hands-on across modern AI development and automation stacks including Claude Code, Codex, MCP integrations, agentic workflow platforms, frontier models and custom local agents.

AI StrategyAgentic AutomationFrontier ModelsMulti-BrandCloudflare
2022 — 2024

Technology leadership for an integrated property management and development group building accessible homes across Australia. Established the full technology roadmap and drove digital product initiatives that bridged property technology with human-centred design — positioning the company as an innovative, socially responsible business with intelligent systems at its core.

PropTechDigital RoadmapAccessible HousingHuman-Centred Design
2021 — 2022

Concurrent advisory work alongside the Horizon State COO role: digital product strategy and technology operations for a gaming platform combining real-time economics, team-based gameplay, and digital asset utility. Led the expansion into gDEX, taking a new platform vertical from concept through architecture to launch.

Concurrent AdvisoryGamingDigital AssetsMetaverseDistributed Teams
2017 — 2022

Head of Research & Innovation at the original Horizon State from August 2017 to September 2019, identifying emerging technology and helping shape its distributed-systems approach. After voluntary administration and an asset sale, the new owners asked Dan back as COO from October 2019 to June 2022 to operationalise the business, lead the product roadmap, and support the next stage of delivery.

Enterprise PlatformDistributed SystemsProduct RoadmapInnovation Research
2009 — 2016

Seven years across four escalating roles at one of Australia's largest ASX-listed enterprises. Identified the need for a centralised digital function, recommended it to the board, and built it from scratch — growing the team from 3 to 80+ people. Drove tatts.com to $1bn in annual turnover as Australia's first combined wagering and lotteries platform. Championed the company's first open innovation framework and led a world-first VR wagering prototype from concept to working build in two months.

$1bn PlatformASX-ListedTeam Scaling (3 → 80+)Open InnovationVR Prototype
2006 — 2009

Managed the full application and infrastructure stack for the racing-specific arm of Centrebet — from OS-level server builds through to front-end web development. Led a comprehensive infrastructure overhaul that upgraded operating systems, implemented monitoring and alerting, and reduced the team required from 5 to 2 while maintaining or improving uptime.

InfrastructureOnline WageringSystems OverhaulHigh Availability
2002 — 2006

Built the entire online presence from scratch for a new wagering brand — website front-end, back-end systems, and supporting server infrastructure. Created one of the industry's first automated odds-monitoring tools: scraping competitor prices and alerting when they deviated from market — a precursor to the algorithmic pricing that is now standard across the industry.

Full-StackWageringAlgorithmic PricingInfrastructure
1996 — 2002

The origin story. Helped establish Centrebet as one of the first online bookmakers in the world — managing web development and multilingual translations. Independently built an online gaming community that grew to 30,000+ members at its peak and stayed active for over a decade. The beginning of a career-long compulsion to build things that scale.

Early InternetOnline WageringCommunity BuildingWeb Development

The Résumé. / The README.

Act II

Selected Case Studies

Featured Project Live in Production

UpgradeTheSystem.com

Voice-First AI Strategic Mentorship

Partnered with internationally renowned futurist Richard Hames to build a live conversational voice platform around 40 years of strategic thinking, with persona engineering, interruption handling, and context from 21 published books.

ElevenLabsHonoCloudflare WorkersD1R2WebSocketsCorpus Context
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21 Books in Context
Live Conversational Voice
Scale-to-zero Compute Model

Stack

ElevenLabs · Hono · CF Workers · D1 · R2 · WebSockets

Product Labs

Experimental Builds

Private experiments and product explorations, kept distinct from the current case studies above.

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Fractional CTO, technology advisory, or a product build from scratch. Let's talk.

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